This is a series of articles aimed at making people aware of the endangered Unicorns that exist among us.
It is not their fault that they are endangered. It’s the price and pride of ownership. So where along the way the decision was made to feed them more than they can consume and that lean was not as import as means.
Some of the unicorns have done well on this diet. Others have not. We don’t pass judgement on the individual unicorns. We just highlight the herd for your awareness.
We will ignore the fact that there were 147 about a month ago and now we are at 149 again so the venture capitalists are clearly back into their optimism or flush with cash.
SMS Assist
SMS Assist seems to be so new that the Wall Street Journal has very little information of value. It did not break through the Fortune list, but CBInsights has the following information.
SMS Assist provides a cloud-based multisite property management software to clients with more than 120,000 service locations. Using the company’s platform to manage networks of more than 20,000 affiliate subcontractors, the company offers a suite of property management benefits including leveraged pricing of products and services… On the website is a dashboard that shows managing properties from the perspective of a centralized location.
SMS Assist is Chicago based and its investors include Goldman Sachs, Insight Venture Partners and Pritzker Group.