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Unicorn Awareness 2 of 145: Kik Interactive

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This is a series of articles aimed at making people aware of the endangered Unicorns that exist among us.

It is not their fault that they are endangered. It’t the price and pride of ownership. So where along the way the decision was made to feed them more than they can consume and that lean was not as import as means.

Some of the unicorns have done well on this diet. Others have not. We don’t pass judgement on the individual unicorns. We just highlight the herd for your awareness.

We will ignore the fact that there were 147 about a month ago and assume that some funding goals were not made which culled the herd.

KIK Interactive

This is the second of the two associated with the Rest of the World, which is an interesting way to described Canada, but what the hell.

Here is how KiK describes itself.

We believe the smartphone era represents a transformation as big as the rise of the PC or the creation of the Internet. Your smartphone is actually part of you: always on, always connected, and always with you. And your smartphone puts the world in your pocket, wherever and whenever you want it.

We believe that chat is at the core of the smartphone era.

Kim claims to have 40% of the US market and with a market cap of $1B (they just made the cut ;<)) they have lots of opportunity.


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